Advertising Executive & Strategic Advisor
Fifteen years building and leading businesses at the intersection of advertising, technology, and global markets. Founder, operator, and commercial thinker who cuts through complexity to what actually works.
What I do
Bridging the creative/media disconnect. Content at scale without the waste. What actually drives commercial performance for brands like P&G, Volkswagen, Unilever, and Estée Lauder.
Founding and scaling businesses inside large organisations. Women in leadership. Risk-taking in innovation. The realities — and rewards — of building something new.
What actually happens when organisations adopt new technology — the politics, the procurement, the gap between the pitch and reality. With a sharp view on AI in particular.
Cross-border strategy, multilingual content at scale, and deep APAC and China market expertise. Oxford-trained, Mandarin-fluent.
Regular contributor to The Drum, Campaign, LBB, Digiday, and AdExchanger. Podcast guest, keynote speaker, and go-to voice for journalists covering advertising and technology.
"It's not just DCO that's dead — so is any system that's fundamentally template-based and not predictive." — Lindsay Hong
Writing & Media
Why structured data — not clever wording — is what makes AI prompts actually work in a brand context.
Read →On the production wastage hiding in plain sight — why nobody talks about all those DCO versions that never get used.
Read →On why 40% of assets are the wrong format before they even go live — and how AI-powered tagging is fixing the gap between creative and media teams.
Read →On building SmartAssets inside Stagwell — solving real-world marketing problems that are a "ball-ache" rather than chasing the sexy sell.
Read →Who holds power as AI becomes autonomous: the brands, the platforms, or the operators building the systems?
Listen →"I'm optimistic about the future of AI and advertising." On building SmartAssets inside Stagwell, winning a $1M Shark Tank, and what comes next for creative effectiveness.
Read →The content wasteland isn't AI's fault — it's volume-led thinking. On why the real opportunity in gen-AI is data-driven quality, not automated quantity.
Read →AI levels the creative playing field — but winners will be brands that interrogate their first-party data to inform what gets made, not just how fast.
Watch →Speaking
Recognition
Schedule
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Get in touch
Available for speaking engagements, media interviews, advisory roles, and strategic partnerships across the UK and Europe.
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