I help brands, scale-up agencies, adtech companies and investors turn AI into actual business.

Baby on a tyre wins every time? That's not actually the case. When AI makes attention-grabbing production frictionless, asking why anyone should care becomes the only real advantage.

Agencies are racing to announce agentic AI capability. But what happens to operating models and client relationships once agents take on real operational work — not just assistance, but ownership of outcomes?

Media has moved fastest on AI. But moving fastest on the technology isn't the same as having something distinctive to say about it. Creative agencies may have spent decades building exactly the muscle that matters now.

For twenty years, the startup gospel has been simple: move fast, build something new, get to market before anyone else. In AI, that gospel no longer holds. The technology itself has stopped being a source of advantage.

My dad used to read the paper and agree with it. The agreeing was the point. On the difference between sycophancy and recognition — and what it means for marketing.

Getting found by an LLM is not the same game as getting found by Google. A new study puts the visibility uplift from citations and statistics at 40 percent — and the implications go well beyond SEO.

Not expert-level. Not "can build a model" level. But a real, working fluency: enough to ask the right questions, spot the difference between genuine capability and hype, and make sound calls about where AI changes the shape of a business.

China has systematised speed. It's not recklessness — it's a deliberate strategic choice. Move fast, read the market, adapt. Repeat. Meanwhile, Western companies are still debating whether to run an AI pilot.

At Cannes Lions 2026, Mother London picked up the Film Grand Prix. Twice. Both wins were for Anthropic's Claude. The lesson isn't about the technology. It's about what you're willing to stand for.